Smaller V60 Will Remain For Now
Volvo is ending production of its biggest, most luxurious wagon for other markets. Autocar reports that production of the Volvo V90 will cease this month, leaving the Swedish automaker that built its reputation with models like the 240, 740, and 850 wagons with just one example of the body style.
In a statement to Autocar, Volvo said the decision to axe the V90 was “in accordance” with its “global cycle” plan, noting that the related S90 sedan is also going away. After being cut from some markets last year, 2025 was the last model year for the big sedan in the U.S., a result of new Trump Administration tariffs.
Heading Toward A Wagon-Less Future?
Volvo
Volvo was once known for its wagons, but like most other automakers it’s shifted toward crossover SUVs in an attempt to shape market trends, while the V90 was only sold in active-lifestyle Cross Country form in the U.S. in its latter years. Recently there’s been little apparent sentimentality at Volvo for wagons.
Asked by Autocar last year if Volvo could ditch wagons completely, then CEO Jim Rowan responded: “Yeah, because I think it’s changed, right? SUVs have changed with ride height.” Rowan added that other Volvo models could play the role of the brand’s wagons, suggesting that the XC60 crossover could be repositioned as a de facto V90 replacement by adding more upmarket trim levels.
Unveiled earlier this year, the electric Volvo ES90 essentially takes the place of the S90 as a bigger vehicle that isn’t an SUV. But its elevated ride height could help it appeal to crossover shoppers, while a rear hatch provides similar utility to wagons, Rowan said at the time. Rowan resigned as Volvo CEO in March, but his replacement, Håkan Samuelsson, hasn’t announced any major changes to the automaker’s product plans.
Fewer Choices All Around
Volvo
Keeping Volvo wagons around will depend on customer demand. Autocar notes that the V90 and V60 were both dropped from the automaker’s U.K. lineup in 2023, but reinstated in July 2024 in response to demand. The V60 will remain available in the U.K. for the time being, while the V60 Cross Country will continue as the only non-SUV in Volvo’s U.S. lineup until the arrival of the ES90.
SUV popularity is impossible to deny. The XC60 became Volvo’s bestselling model of all time earlier this year, surpassing the 240 with more than 2.7 million units sold across two generations. And in the U.S., wagon sales have been minimal for some time. But Volvo’s decision to completely end production of the V90 without a replacement shows that even the more wagon-friendly markets across the Atlantic are losing interest.
